SEO or search engine optimization is kind of promotion on the Internet. Unlike other types of online marketing, noble SEO aims to get free traffic through search engines. In addition, search engine optimization increases the number of target actions, such as purchase, subscription, etc.

In its turn, SMM (social media marketing) is a tool for reaching target audiences by increasing brand awareness. Social networks pages are the face of the company/brand, revealing through published content: competent and tasty content forms the loyalty of subscribers. But this is not only about loyalty as such, SMM is an opportunity to engage a potential client in the life of the brand/company to make them feel involved.